Vision Direct opens shop in Melbourne, is giving away 100 designer glasses for free this week

Over the next three days, Melbourne locals will be able to get their hands on a free pair of prescription glasses as popular online retailer VisionDirect.com.au opens its very first Vision Direct Optical Centre in the heart of the CBD. They’ll be going large for their opening week, committing 100 free premium acetate frames and prescription lenses for a first come, first serve basis, which locals can walk away with if they rock up between today and Thursday 28th June.... Read More | Share it now!

Ray-Ban are now letting you turn your social media feed into a new pair of sunnies

Sunglass stalwarts Ray-Ban have decided to kick their successful “Ray-Ban Remix” concept up a notch and tap further into the social media generation by allowing customers to personalise new pairs of sunglasses with their Instagram or Facebook feeds. The enormously successful, visual-first social media platforms have come to capture users’ personalities, presenting feeds which are often so varied in colour and imagination that it only makes perfect sense to incorporate this into fashion.... Read More | Share it now!

Maui Jim add Tail Slide to their Australian collection ahead of summer

Long gone are the days when a cheap pair of sunnies from a local store could get you by. Unless they are for one-time use at a summer music festival, it’s quite a waste to be buying throwaway sunglasses every so often. With it now being very public knowledge that the benefits of a good pair of sunglasses stretch far beyond just blocking sun and reducing glare, the past few years have seen an increased interest in high-end eye wear with one such brand constantly bought to the top of conversations being Maui Jim.... Read More | Share it now!