Rekorderlig launch low-sugar, low-carb cider exclusively in Australia

Swedish cider brand Rekorderlig are renowned for their rich, sugary ciders which remain distinctive in a now extremely crowded market. In a move that seems overdue, they’ve finally decided to expand their brand into the increasingly common low-sugar game with the launch of Rekorderlig Low Sugar Strawberry-Lime, the first and hopefully not last expression focusing on less calories without compromising on taste. ... Read More | Share it now!

Rekorderlig channel Blades of Glory for their first ever global campaign

Really sticking to their #BeautifullySwedish aesthetic, renowned premium cider brand Rekorderlig have launched a multi-layered social campaign ad that gives us a bit of an entertaining glimpse at Sweden’s famous Torneträsk lake from the perspective of two unlikely skaters named after the brand’s founders, Henrick and Anders. The skating duo perform a short routine choreographed by the behind-the-scenes team from classic Will Ferrell comedy Blades of Glory in a vast, icy setting soundtracked by an oddly calming version of “The Reindeer Herder’s Joik” by Jon Henrik Fjällgren.... Read More | Share it now!