One of the world’s most beloved Whiskey liqueurs has launched a new expression to enhance all the classic notes of the original. Southern Comfort Black has officially made it’s way into the Australian market, bringing a robust whiskey-forward profile with subtle spice and fruity accents. Master Blender Drew Mayville has crafted the new release at the company’s legendary distillery in Buffalo Trace, Kentucky, using a proprietary blend of whiskey sourced from Sazerac’s North American whiskey reserves.
“As one of the first markets to launch Southern Comfort BLACK, we are incredibly excited about our plans to strengthen Southern Comfort’s position as an iconic whiskey brand with this new addition”, said Southern Comfort Senior Brand Manager James Johnstone. “The bourbon category has changed, Australians are looking for brands with provenance, authenticity and premium blend options – Southern Comfort BLACK answers these requirements and puts whiskey right back at the heart of the brand”.
To complement the new release, SouthTrade International has also launched Southern Comfort BLACK in 6% RTD’s. Both four-packs of RTDs ($22) and 700ml bottles ($54) of Southern Comfort BLACK are available from Dan Murphy’s across Australia. You can also check online for a stockist HERE