“We’re always looking to think outside the square when it comes to product development”, said Chief Marketing Officer of Boost Juice Joanne Bradley. And outside of the square they have most certainly thought this time, with the ubiquitous juice brand introducing new flavour The Vegemite Boost. It obviously contains Australia’s most divisive (to non-Australians anyway; it’s delicious in small amounts) spread, and while you may think it sounds disgusting, it actually seems like it could work.
The full list of ingredients going into this new unconventional smoothie includes chocolate, dates, vanilla yoghurt, banana and a hint of Vegemite. That sounds pretty sweet to us.
The Vegemite Boost is being made available as part of a new “Aussie Milk Bar Range” at Boost, which pairs a range of smoothies, real fruit, and a few Aussie twists. Other smoothies in the range include one using Rocky Road and another using Cookies & Cream.
You’ll only have less than a month to try The Vegemite Boost though, as it’s limited edition and is only available up until 1st July 2018. There’s a Boost Juice on just about every corner everywhere across the country so go get your sip on.