Sugar slingers Allen’s are celebrating 125 years of filling your stomach with lollies by delivering Sydney what they are describing as the “ultimate lolly-lower’s corner store”. It’s a pop up lolly bar which will allow anyone to create their own pick ‘n’ mix from childhood classics, as well as bespoke lolly jars, returning rarities, and limited edition lollies that never made it to regular stores in the first place.
Westfield Sydney is the site for this joyous pop-up, which will open just behind Zara on November 29 and stay put until Christmas Eve.
“Sydney-siders have asked for something new and the Allen’s team have responded with the ultimate corner store experience”, offered Nestle GM of Confectionary Martin Brown. “Lolly-lowers can personalise their very own labels, build their dream Allen’s lolly combo or indulge in amazing one-off limited edition lollies only available at the Sydney Westfield pop-up.
iPad kiosks will be displayed around the space, allowing customers to select up to eight lollies to include in their customised party mix. The next step will be choosing a name and label design to go with the bespoke jar, then waiting for the Lolly Bar ambassadors to send you a friendly text when the whole thing is ready for pick up.
Though most exciting is the addition of rare lollies not often found in your everyday bag of Party Mix. For starts, those Allen’s funny teeth will be available in four flavours now, from apple-mint and berry-mint to pineapple-mint and the original vanilla-mint. An exclusive Aussie version of the party mix will include lollies shaped after icons like the Harbour Bridge and the koala; the classic straberries & cream will see a twist with choc & creams; and the ubiquotous banana and raspberry flavoured jelly lollies will have spin-offs with choc-coated bananas and raspberries.
The store will even bring back the inexplicably discontinued Allen’s spearmint leaves and green frogs, which will both be available as limited edition packs.
Allen’s Lolly Bar
Where: Westfield Sydney, Level 2
When: 29th November – 24th December 2016
Prices: Personalised pick ‘n’ mix jars (2L) – $30; limited edition packs (150g) – $6 ($8 for choc-coated products).
Image supplied.
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