Over the next three days, Melbourne locals will be able to get their hands on a free pair of prescription glasses as popular online retailer VisionDirect.com.au opens its very first Vision Direct Optical Centre in the heart of the CBD. They’ll be going large for their opening week, committing 100 free premium acetate frames and prescription lenses for a first come, first serve basis, which locals can walk away with if they rock up between today and Thursday 28th June.... Read More | Share it now!
Fanta, as in the soft drink, have released a small and outrageously weird capsule of clothing and accessories described as “functional and fashion-forward”. It’s confusing, but somehow if strangely glorious brand activations were a competition (which is pretty much the case nowadays) then the famously bright orange beverage is looking like at a gold medal.... Read More | Share it now!
Local institution Raffles College of Design and Commerce will once again be enjoying a big presence at this year’s Mercedes-Benz Fashion Week Australia as they plan to showcase seven designer’s Resort ’19 collections. With an aim to lift the best emerging design talent around, Raffles will be building on an already rich legacy at the fashion event, which includes a history of showcasing over 50 graduate’s design collections, including both local and international talent.... Read More | Share it now!
You on point Vans? The renowned sports and apparel brand have this week announced a special collaboration collection with none other than the legendary A Tribe Called Quest, hooking up with The Thread Shop – a merchandising company from ATCQ and Sony Music – for sneakers which celebrate, pay tribute and honour the style, art and originality that permeate every single note of Tribe’s music. ... Read More | Share it now!
Those needing to introduce some character to their sleepwear should head on over to the nearest Peter Alexander as soon as possible. The sleepwear designer brand has announced a surprising collaboration capsule with Cartoon Network to celebrate the 20th anniversary of The Powerpuff Girls. ... Read More | Share it now!
Arriving on Air Max Day, March 26th, will be Sean Wotherspoon’s hugely playful Nike Air Max hybrid. With the show finally getting a wide release, select Australian retailers will be stocking this colourful sneaker which is the result of the recent Vote Forward content held by Nike in 2017.... Read More | Share it now!
Veteran fashion brand Dr. Martens has always had a strong presence in Australia, but did you know they’ve never actually had a dedicated retail store? That’s all about to change come the turn of the month as the iconic brand long built on the ideals of individuality and self-expression will launch its very first Australian store in the very central Westfield Sydney. ... Read More | Share it now!
Whatever happens when you mash a music festival with an interactive obstacle course is exactly what’s going to go down at Collingwood Art Precinct on Saturday 3rd March, as Nike Australia invite locals and visitors to The House of Go. For one weekend only, Nike will be taking over the precinct with what they’re describing as a sensorial celebration of Nike’s latest running innovation, the Nike Epic React.... Read More | Share it now!
Paul George of Oklahoma City Thunder has found himself in the middle of a pretty unexpected fashion collabo, linking Nike Basketball and Sony PlayStation with the new all-new PG-2 “PlayStation” colourway. Designed after the gaming console’s DualShock 4 controller and signature PlayStation symbols, the shoe sports a futuristic look and has been heavily detailed by designer Tony Hardman, who was also behind Paul’s PG-1 expression.... Read More | Share it now!